Data and Insights

Build Your Agency's Marketing Strategy By Understanding Your Clients' 2021 Marketing Goals

Build Your Agency's Marketing Strategy By Understanding Your Clients' 2021 Marketing Goals

The S2 Research Marketing Agency and Client Goals, Objectives and KPIs survey measured how both clients and communications firms feel about marketing measurement in 2021. The survey revealed several insights that, when employed in a marketing agency setting, can help those teams attract and retain more clients, and produce more meaningful marketing (as valued by the clients) as a result.

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Strengthen Your Marketing With Buyer Personas

Strengthen Your Marketing With Buyer Personas

If you don’t listen to the SUMMIT Podcast yet, you’re definitely missing out on some incredible content! Hosted by marketing expert and CEO of Hamer Marketing Group Kyle Hamer, the show gives an inside look at all things marketing and sales. Kyle and I met a few weeks ago to touch base, and immediately had a great conversation about Buyer Personas. Wanting to take that conversation to his audience, we connected again and had an absolutely brilliant chat about what marketers and businesses can do right now to start writing, and using, buyer personas in their marketing plans today.

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Marketing in the New Normal: 12 insights from the future!

Marketing in the New Normal: 12 insights from the future!

The Corona Virus has impacted the entire planet, and practically every marketer along with it. Now it’s starting to look like we might be on our way out of the woods (granted, there’s a good chance there’s a whole new set of woods on the other side) and we’re entering the semi-post-Covid world everyone’s already dubbed ‘The New Normal.’ What does The New Normal look like for marketers? Well, until we have a time machine (I’m looking at you Doc Brown!), our best bet is to look at the great clues and data that’s out there.

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The 6 Step Checklist for Transitioning Your In-Person Event to Virtual

The 6 Step Checklist for Transitioning Your In-Person Event to Virtual

The pandemic continues to wreak havoc on the normal way of life around the world, and for marketers hosting in-person events, the changes have never been more real. Many event organizers have been forced to cancel their meetings and presentations, and several of those are transitioning to virtual, digitalized versions of the events instead.

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